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Balmain is a French luxury fashion house that was founded by Pierre Balmain in 1945. Balmain is a brand revamped by social media, the credit can be partially attributed to their head designer Olivier Rousteing. As the face of Balmain he is all over social media, whether its Instagram, Snapchat or Twitter, Rousteing can be seen partying with celebrities, models, musicians and all the while they’re wearing his latest designs. Creating these strong ties between his brand and the influencers of today’s world has helped Balmain create the youthful, modern image they’re known for.