Magazine: 'Rhude Fall/Winter 19'

R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections.

Villaseñor came to Los Angeles at the age of 11 with no concept of brand culture. His personal stories and modern influences are reflections on his designs and is made from a narrative standpoint. Rhuigi combines these nostalgic references with American iconography and has a reoccurring theme season-to-season

The new Fall/Winter collection is titled ‘Horsepower’. The designer was influenced by traditional menswear tailoring, military wear and racing gear. Amongst returning signature pieces such as the ‘Traxedo’ pants and vintage t-shirts.

There are a lot of items which feature graphics on the front and back. We have multiple moonlight logo t-shirts that have a moon and a mountain on the back with the Rhude logo to finish it off.

Rhude is already embraced by celebrities like Kendrick Lamar, ASAP Rocky, Kevin Durant and Offset. The upcoming brand has the potential to become one of the most recognized brands in the scene.

Shop the newest Rhude collection in-store or online!