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FourTwoFour on Fairfax is a streetwear boutique ran by Guillermo Andrade. After five years of running the well-known boutique, he decided to take it to the next level launching his label 424. The 424 style consists of muted colors with bold statement graphics.

It wouldn’t take long for the brand to reach cult status among streetwear fanatics. The label uses traditional silhouettes mixed with streetwear and has been praised by the likes of Kendrick Lamar and A$AP Rocky. 424 items represent the relaxed and cool energy of Los Angeles.