Heron Preston

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Heron Preston started out as a DJ and art director for Kanye West. In the meantime, he was building his name, releasing wildly successful “bootleg” T-shirts, which he covered in myriad corporate logos, like those of Coca-Cola and Nascar. Working as an art director for Kanye West, Preston was involved in designing tour merchandise and creating invites for Kanye West’s fashion shows. Preston always had in mind starting his own brand and when he was confronted with the fact that the clothing industry is the second-largest polluter of the earth, it opened up his eyes. “I didn’t want to contribute to that,” he says. “I love designing, but I wanted to do better. We should all be doing better.”